A Professional Head-shot Is Essential To Your Brand.. Most social media experts agree that a professional head-shot is a critical component of the image you present to your potential clients. A quality head-shot becomes an integral part of the brand that you create and share with your customers. Some social media experts have declared that in this Internet digital age, “the head-shot has become the new handshake”. There is a lot of competition in today’s business world and potential customers are looking at your business online and offline. They want to know how you stand out from the rest of the businesses. They want to see who they will be doing business with and having an attractive professional image will instill familiarity and trust. More consumers today expect to see a professional head-shot on your website and marketing media, or they might move on to your competitors. An experienced professional photographer knows precisely how to use lighting, background, camera angle and photo-editing software to maximize your best features and minimize any imperfections or flaws.